LEAD GENERATION - ALISON SULLIVAN
Turning Cold Audiences into Paid Customers for AlisonSullivan.co
Alison Sullivan
Client: AlisonSullivan.co
Industry: Online Education & Creative Memberships
Offer: Paid 5-Day Tumbler Design Challenge
Service Provided: Meta Ads – Lead Generation Campaign
AlisonSullivan.co is an online education platform for creative women learning tumbler design. Despite a valuable paid challenge offer, they struggled to attract quality leads and convert cold audiences through Meta Ads.
What I Did
The goal was to generate high-quality leads for a ₹499 paid workshop designed to teach beginners the art of tumbler designing — with the broader aim of growing Alison’s customer base for her online education products and community.
I built a high-converting Meta Ads funnel that targeted the right creative audience using interest-based and lookalike targeting. Through engaging UGC-style creatives, strategic retargeting, and urgency-driven ads, I helped generate 91 paid signups at a low cost, turning the workshop into a profitable lead-gen engine.
Year
2024
Client
AlisonSullivan.co
Services
Lead Generation Campaign
Project
Challenging
Project Description
Funnel Design & Offer Positioning
I designed a 3-stage Meta Ads funnel focused on awareness, engagement, and conversions. The offer was positioned as a low-cost, high-value challenge for creative beginners. Each stage had a specific goal—from warming cold audiences to driving urgency for signups.
Audience Targeting & Segmentation
We targeted women aged 24–45 interested in DIY crafts, Etsy, and home-based businesses. Custom and lookalike audiences were built from Instagram engagement and website visitors. This ensured our ads reached the most relevant and purchase-ready audience.
Creative Strategy & Optimization
UGC-style videos, carousels, and transformation stories were used to build trust and excitement. Scarcity and testimonials boosted conversions in retargeting ads. Continuous A/B testing helped optimize the best-performing creatives and reduce cost per lead.
