BRAND AWARENESS & WEBSITE TRAFFIC - HOUSE OF TASHMIM
₹6,000 Budget → 73K+ Impressions for Premium Ethnic Brand
House of Tashmim
Client: House of Tashmim
Industry: Premium Men’s Ethnic Wear
Goal: Brand Awareness + Website Traffic
Platform: Instagram (Meta Ads)
Budget: ₹6,000
Duration: 7 Days
Service: Full-Funnel Meta Ads Strategy + Creative Direction
House of Tashmim is a premium ethnic wear brand crafting hand-dyed, hand-embroidered kurtas that blend tradition with modern style. Despite their high-quality offerings, the brand struggled with visibility and website traffic. With just ₹6,000 to work with, I designed a full-funnel Meta Ads strategy focused on storytelling, targeted reach, and high-impact creatives to generate awareness and drive quality traffic in just 7 days.
What I Did
I helped House of Tashmim boost their online presence by crafting a full-funnel Meta Ads strategy focused on awareness and traffic. With a limited budget of ₹6,000, I designed emotional, scroll-stopping creatives and copy that aligned with the brand’s premium identity. The campaign was executed on Instagram with precision targeting to reach high-intent users.
As a result, the brand saw a 900% increase in website traffic, 2,000+ link clicks, and a surge in Instagram engagement. The ads not only drove results but positioned the brand as a modern, desirable ethnic wear label. This laid a strong foundation for retargeting, seasonal launches, and long-term growth.
Year
2025
Client
House of Tashmim
Services
Performance Marketing
Project
Dynamic
Project Description
To maximize impact with a limited budget, I built a 2-stage funnel focused on awareness and traffic (TOFU + MOFU), avoiding BOFU due to the absence of a retargeting base. I created three targeted ad sets using interest-based, behavioral, and lookalike audiences—reaching urban men aged 22–40 from Tier 1 cities who were interested in ethnic wear, weddings, and premium fashion. The creatives included high-quality carousels, short-form Reels, and emotionally-driven single image ads, with hooks centered around identity, elegance, and craftsmanship.
The campaign delivered impressive results: 73K+ impressions, 2,180 link clicks, a 900% increase in website traffic, and 320 new followers. I tested creative formats, copy lengths, and CTAs—finding Reels and short emotional hooks to be top performers. Key learnings included the power of precise audience targeting and storytelling, showing that even small budgets can produce outsized returns when the strategy, messaging, and execution align perfectly.